Protect your Trademark now. Guarantee exclusivity of your name.

Secure the rights to your company's name today

Over 20 years registering successful trademarks

In Brazil, a trademark belongs to whoever registers it first with the INPI - not whoever uses it first. It only takes a competitor, former partner, or opportunist filing first for you to be legally forced to abandon the name you built. Direção has been shielding your business against this risk for over 20 years.

Why register your trademark with Direção

Exclusive right of use

Exclusive use of the name, logo, and identity throughout the national territory for 10 years, renewable forever.

Highest INPI approval

Your application is handled by the most experienced specialists in the market, with the highest approval rate at the INPI.

Free preliminary analysis

Full search at the INPI before any payment. You find out if your trademark has a clear path without spending a dime.

Safe business expansion

Franchising, licensing, opening branches, and exporting with legal backing without the risk of losing your name along the way.

Filing in up to 48h

After contracting, we file your request within 48h. The priority date is guaranteed, and your trademark leaves the risk zone.

Legal basis against copies

With a registered trademark, you can sue anyone who copies it, demand compensation, and block the import of counterfeit products.

Easy installment plans

Pay in up to 6 interest-free installments on your credit card. We also accept PIX and bank slips. No surprises in the process.

Asset appreciation

A registered trademark becomes a company asset: it can be sold, licensed, used as collateral, and evaluated in mergers and acquisitions.

1

Free Preliminary Analysis

Fill out the form and speak with a specialist. 100% free preliminary analysis.

2

Simplified Contracting

Once viability is approved, we formalize the contract with easy payment in up to 6 interest-free installments.

3

INPI Filing

We file your request with the INPI within 48h, guaranteeing the priority date of your registration.

4

Complete Monitoring

We monitor all phases until the certificate is issued: oppositions, office actions, and appeals.

Direção
Marcas e Patentes

Frequently asked questions about trademark registration

The INPI takes, on average, 12 to 24 months to complete the registration. However, what guarantees your right is the filing date, and we file within 48h after contracting.

No. Registration can be done under both CNPJ and CPF, including MEI, liberal professionals, and individuals.

That's why we do the free preliminary search. We identify risks before any investment and outline the best strategy - opposition, appeal, or viable alternatives.

Trademark registration is valid for 10 years and can be renewed indefinitely. Your trademark can be yours forever.

Yes. We accept payment in up to 6 interest-free installments on credit cards (Visa, Master, Elo, Amex, Diners), as well as PIX and bank slips.